marketing manager - Budapest

We are looking for a strategic and results-driven Digital Marketing Project Manager to lead the development and execution of our media strategy. In this role, you will be responsible for aligning media activities with business objectives, optimizing campaign performance, and driving innovation through advanced marketing technologies.

You will collaborate closely with internal stakeholders, external agencies, and media partners to ensure effective planning, execution, and evaluation of integrated media campaigns.

KEY RESPONSIBILITIES:

• Define the global paid media strategy and investment framework, and manage external stakeholders to ensure strategic alignment and performance.

  • Oversee regional and market investments to ensure paid media sufficiency and consistency.

  • Translate the global paid media strategy into actionable frameworks for local adaptation and execution.

  • Define audience targeting and segmentation strategies to maximize campaign effectiveness.

  • Drive budget allocation, cost management, and strategic planning to optimize paid media efficiency.

  • Lead agency relationships with the manager and evaluate performance against defined KPIs to ensure delivery on strategic goals

• 
  Leads Media Playbooks and Guidelines building, updates and diffusion

  • Drive Framework, Guidelines & Playbook building with the media agency, ensuring consistency and application.

  • Regularly update and adapt Framework, Guidelines & Playbook to reflect emerging media trends and Decathlon’s evolving business strategies.

  • Suggest Paid Media best practices based on established norms and historical learnings. Act as an advisory to the business on paid media.

  • Define and improve activation processes to ensure quality of execution across countries/teams (leveraging specialist input).

• 
  Ensure Paid Media Quality and Effectiveness

  • Building and maintaining quality guidelines.

  • Supporting Campaign teams

  • Drive the global Paid Media learning agenda.

  • Pre-testing assets in cooperation with dedicated teams to ensure their performance optimization.

  • Creative effectiveness supervision.

  • Cross channel management & optimization (strategic oversight).

QUALIFICATIONS

Hard skills

• 
  Experience in paid media strategy, paid media planning, or integrated marketing communications

• Strong understanding of digital media ecosystems and advertising technologies

• Proven ability to manage agencies and complex marketing projects

• Experience in campaign performance analysis and optimization

• Proven ability to manage budgets and administrative duties with high precision and reliability

• English (B2): Understands the main points of complex texts and can express detailed thoughts.

• Strategic Mindset: Ability to think long-term, align marketing initiatives with business goals, and make data-driven decisions.

Soft skill

• 
  Clear Communication – Effectively conveys ideas, expectations, and feedback across teams and stakeholders.

• Collaboration & Teamwork – Works seamlessly with cross-functional teams, fostering a cooperative and supportive environment.

• External Awareness – Stays informed about market trends, industry developments, and emerging digital innovations.

• Critical Thinking – Analyzes complex situations, identifies challenges, and develops practical solutions.

• Persuasive Communication – Influences stakeholders and drives alignment through compelling arguments and presentations.

• Proactive & Bold Approach – Willing to take initiative, experiment, and challenge the status quo when needed.

• Adaptability – Thrives in a fast-paced environment and responds effectively to change and evolving priorities.