Think Twitter/Google or LinkedIn keywords or adwords here, and use the skills in tweeting/Google SEO to show unique qualities/skills/experience that you have that is needed by your interviewer, and that could set you apart from other applicants. With the ubiquity of Twitter/Snapchat, you gotta get to the point ASAP. Try to perfect your elevator pitch well before hand by gathering any feedback about you from others(qualities/skills/experience), and seeing if you can tweet them to someone who can give you honest feedback, as to whether your tweet can sell your uniqueness to prospective employers. The recruiter is looking for quick/creative/lateral thinking under pressure here in an interview situation.
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