This company is in a downward spiral when it comes to ad sales.
For the past several years the belts have been tightened but the customers keep fleeing for digital, social and other hyper-targeted forms of advertising that yield more specific, measurable results.
Management clings to an old-school method of selling advertising that does not resonate with buyers in the 21st century. The cold call is dead, but still required at Comcast. Comcast separates sales goals into categories, such as new business, digital, etc. and requires 100% performance in each regardless of overall sales. Management is not keeping up with how to reach customers and are not selling the products that advertisers want to buy. Therefore, sales are terrible.
Some perks like free cable, good benefits package
Customers aren't buying what they're selling.