I spent close to 20 years in the food retail and HoReCa FMCG business at Coca-Cola and Heineken companies fulfilled different sales senior positions. I gained deep knowledge about the Hungarian on the go, bakery and fast food business, players, consumer occasion and habits when I was responsible for the Hungarian HoReCa sales, operational marketing at Coca-Cola. Later as National Key-Account Manager I got to know all the local- and international retail- and petrol chains, HoReCa key customers and I managed to build extended and high level relationship with. My result oriented personality, ownership and passionate leadership style led Coca-Cola to the market leader position in every categories that the company competed in and the highest active, ordered customer number ever during my leadership, I achieved double digit growth in sales and revenue and I successfully managed discount level and cost.
Main projects: active selling for buffets, HoReCa program, pay for performance conditional structure, HoReCa loyalty program, route to market strategy, food and beverage program )
My learnings: situational leadership, coaching and motivation, performance management ( Drotter modell ), negotiation, strategical thinking , financial awareness, business planning procedure